THRIVEGLOBAL - Oct 31 - Dating apps are creating a paradox effect. They are giving off the illusion of many choices while making it harder to find viable options. We can find a match in milliseconds but that limits us to just what we think are ideal physical characteristics. Also our brain only focuses on the things we expect to see. When it comes to dating decision-making, our brain will discount data when we are actively searching for our match. Essentially, what is happening is that we're overlooking good candidates. In my Your Happiness Hypothesis study, 65% of the active online dating users found that 90% of the time they were overlooking ideal candidates because they kept using the same parameters for their searches. Only when we were able to explore the subconscious factors that led their search for their ideal partner were we able to change the quality of their dating approach.