THE CUT - Nov 12 - Last year, Kelly Rakowski started Personals, a modern reimagining of dyke-centric ads from the pages of the '80s and '90s lesbian erotica magazine On Our Backs. In early November, she announced Personals would be making a major move, launching its own app with a new name: Lex. After months of beta testing from Kickstarter supporters, Lex (as in "lexicon") is now available for free download, offering the same text-based personal ads and missed connections. Rakowski says an app was necessary based on the number of ads she began receiving. A 2018 Kickstarter campaign raised ~$50K, which all went to the development of Lex. Anyone who donated to the campaign were early beta testers of the app, providing crucial feedback. On launch day, Lex saw 6K downloads.
by Trish Bendix
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