YOURSTORY - Nov 18 - Bumble's VP of Strategy, Priti Joshi, talks about her journey with the company, and how it is trying to put women first when it comes to making important moves in life. Priti is a second-generation Indian American based in Austin, Texas. Born in Mesquite, Texas, she grew up in Dallas, and as a child participated in Indian dance competitions, completed her undergraduate degree in Business Honors and Finance from the University of Texas in 2009, and a Master's in Business Administration from The Wharton School at the University of Pennsylvania in 2014. She worked for over seven years at McKinsey. At Bumble Priti looks after strategy and expanding Bumble's presence in international markets.
Q: What does your role at Bumble entail? How big is the India team?
A: I focus heavily on expanding Bumble's presence internationally. Our team on the ground in India is small but mighty, and our global teams - specifically at our HQ - also dedicate a lot of time and resources to supporting our efforts in India.
Q: What does Bumble offer the modern Indian woman that is different from other networking and dating apps?
A: We developed a feature specific to India where only the first initial of a woman's name would show on her Bumble Date profile. We make it easy to 'Block and Report' anyone you don't want to see on the app and we have 'Photo Verification' and 'Request Photo Verification' to help ensure that the person you're connecting with is who they say they are.
Q: How has Bumble been received in India?
A: Women in India have made the first move over three million times, and are sending 2x as many messages as women in the rest of the world. Furthermore, 60% of women in India use two or more modes within Bumble.
Q: What kind of market does India present in terms of size, geography, and culture?
A: In urban India, the percentage of women mobile Internet users stands at 40% and men stands at 60%. We've also seen that from a user behaviour perspective, these smartphone savvy women above the age of 19 have the highest propensity for social networking, browsing and text chatting.