ADWEEK - Dec 27 - 57% of survey respondents hadn't heard of Facebook Dating, while just 9% were using it, according to a recent survey by global opinion platform Piplsay. Piplsay polled 21K Americans. Respondents who knew about Facebook Dating weren't exactly champing at the bit, as 60% said they were uninterested because there are so many other dating apps, while 18% found it to be better than other dating apps. 16% of millennials were using Facebook Dating, compared with 12% of Generation Z. 50% of respondents didn't trust Facebook to keep their personal data safe on Facebook Dating, while 27% were unsure and just 23% trusted the social network.
by David Cohen
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