CNN - Dec 13 - Whitney Wolfe Herd launched Bumble, the female-focused dating app, in 2014. Wolfe Herd's vision - that the app would empower women to make their own choices, rather than burden them with it - caught on. Last year, she made a strategic decision to push Bumble into India. "The most traditional, the most misogynistic mindsets globally - those markets for us are completely wide-open prairies," she said. Now, Wolfe Herd is preparing for one of her biggest challenges yet: Taking over the CEO seat of Bumble's parent company MagicLab four months after former owner Andrey Andreev was accused of racism and sexism, allegations that he has denied. Investment firm Blackstone bought the company from the Russian billionaire last month, in a deal that valued it at $3B. On top of growing Bumble and shifting cultural norms, Wolfe Herd is set on changing laws in 2020. Earlier this year, she and Bumble successfully advocated for a new Texas law outlawing digital sexual harassment. The company is now working with Senator Ling Ling Chang in California to get a similar law passed in that state. Wolfe Herd said the hope is to get a federal law passed, something the company is "fiercely committed to."
by Sara Ashley O'Brien
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