ALLEYWATCH - Jan 27 - S'More dating app is trying to make online dating less superficial. The app is prioritizing conversation over appearances. The profile photos of two matched individuals are progressively unblurred based on the engagement in conversation.
Q: Tell us about what Something More offers.
A: S'More (a.k.a. Something More) provides daters with a totally interactive way of getting to learn more about a person before evaluating them on the basis of appearance. While most dating apps focus on an image first, S'More focuses on the whole person.
Q: What market does S'More target and how big is it?
A: S'More is designed to transition Millenials from casual dating apps into relationships. There are 24M millennials in the US that have used dating apps and are still single. That's our primary target.
Q: What is the business model?
A: S'More is a free app that also offers a subscription service to unlocks additional premium features.
Q: What inspired the start of S'More?
A: After spending over 10 years in the dating and ad tech space, I felt like there had not been a major innovation since Tinder invented the swipe.
Q: What are the milestones that you plan to achieve within six months?
A: We plan to launch out of beta by the end of the year. We will launch S'More by city starting in Boston and Washington DC.
Q: What is the one piece of startup advice that you never got?
A: No one ever told me just how important it is to step back from time to time to refocus on the "big picture." It's important to prioritize and invest your time where it will have the biggest impact.