ZOOSK - Jan 5 - Today is "Dating Sunday", first Sunday in January which is the busiest day of the year for online dating. Dating app Zoosk is anticipating that the number of messages sent in the US alone will hit the 1.5M mark. For singles looking to truly make the most of the day, the best time to get online is in the evening. Women, in particular, experience the biggest activity boost. In 2019, women's activity uplift was double that of men's on Zoosk. Zoosk's CMO Luciana Telles says that it comes down to perfect timing. She explains: "Dating Sunday falls during a time period when singles are extra motivated to look for online connections. It's the first weekend after New Year's Eve, which means that people have not only set themselves New Year's resolutions, they've had a few days to think about how to put them into practice. Additionally, it's about 6 weeks out from Valentine's Day, meaning that singles who spark something on Jan 5 have plenty of time left to lock down a date for Feb 14."