WALL STREET JOURNAL - Mar 23 - Trying to build a relationship while reducing human contact during the coronavirus pandemic is tricky. New York City Mayor Bill de Blasio weighed in to give dating advice earlier this month. "If you're sick, don't go on a date. If the date is sick, don't go on the date," he said. As far as kissing at the end of a date, he called it "wise" to abstain. That was then. Now, much of the country has been ordered to stay inside their homes, and most Americans have cut off in-person contact. This leaves little room for romance. But human nature dictates: the longer people are isolated, the more they crave companionship. "People don't want to feel alone, and they've already watched everything on Netflix," said Adam Cohen-Aslatei, CEO of dating app S'More. The average number of daily users of S'More increased 28% the third week of March and the length of conversations has doubled. Say Allo saw a 350% increase in video-date sessions in the early weeks of March.