Dating Apps Adapt and Engage to Combat Isolation

MARKETING MAGAZINE - Mar 27 - Singapore-based dating agency Paktor Group has seen a 28% increase in its installation rates in Singapore as compared to the previous year. There was also a 17% increase in app engagement during this period, with users logging into the app more frequently throughout the day. Meanwhile, Tinder has also seen an increase in its app engagement since mid-March. Its in-app conversation length saw an increase of 10% to 30% in Southeast Asia and Europe markets, as compared to February. Globally it has also seen daily messages increase by 10% to 15% in the United States, and an increase of up to 25% in daily conversation in Italy and Spain. On the other hand, Coffee Meets Bagel's founder and CEO, Dawoon Kang, said it saw an initial dip in its new user signups from mid to end February in Singapore, which recovered in March.