MENAFN - Mar 23 - As India stays home to prevent the spread of COVID-19, online dating is on the rise. Bumble says that the e-dating space in India will see a gendered shift, with more women taking the lead, and an increased desire for meaningful, lasting connections.
Q: What is India's dating scene like? What makes it unique, as compared to other countries?
A: It is highly fragmented. On one side, there are many global apps focused on dating, and on the other, there are local, homegrown players focused on dating or matrimony. Bumble saw an opportunity to play in the middle - to bring to India a social network where women are empowered to make the first move.
Q: Specifically for women, online dating can get a little tricky. What do you think is women users' ask of an online dating platform?
A: We care deeply about bringing people together with a mission to end misogyny. It was important for us to prioritise safety features.
Q: What have been your key observations over the years since you launched?
A: Over this last year, Bumble India's user base has quadrupled to 2M users and one of our fastest growing user segments is Gen Z. We've also seen that women in India are empowered and excited to take control. Furthermore, we've seen that 40% of women in India use more than one mode on Bumble.
by Siddhi Jain
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