WALL STREET JOURNAL - Apr 13 - Like many of its Internet peers, shares of Match Group fell precipitously through mid-March as investors feared users would abandon subscriptions in the face of lockdowns. In an investor update on March 31, Match noted results would likely be around the low end of ranges it previously shared. And while the company also said it could be challenging to boost revenue sequentially in the second quarter, it still expects to show YOY growth. Match said the length of conversations on Tinder is up anywhere from 10% to 30% in many countries. Tinder accounted for 56% of Match's revenue in 2019. Relationship-focused app Hinge has seen a 30% increase in messages in March compared with January and February. A recent survey from Jefferies highlighted growth opportunities across Match's portfolio. The survey showed that, while just 13% of dating-app users say they already pay for services that increase their chances of finding a match, 47% said they were likely to pay for those services in the future.
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