DIGITAL JOURNAL - Apr 28 - Dating app Hily has launched a new video campaign called "Is This Profile Really Fake." Five short clips are meant to break myths about the profiles users think are fake. According to Hily's recent survey, singles called fake almost every profile they didn't like. 53% of them believe if the profile has only one picture, it is fake. According to Hily's moderation team, 17% of Hily's verified users have only one image. 48% of users think if a person in the picture is "too beautiful," it means the profile is fake. So this campaign gives users a perspective on what profiles people think are fake and encourage them to take filling in their dating profiles more seriously", says Hily's Head of Business Development Halyna Virt.
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