FAST COMPANY - Apr 21 - The use of Match, OkCupid, Tinder, and Hinge is surging, and video dating is becoming more and more normal, as people look for meaningful connections. But, with the world enduring a new lonely normal, single people are having to adapt, and there are few other options than video dating. Many of the world's biggest dating brands have rolled out new in-app video calling features - offering virtual happy hours, hotlines to dating experts, and ways to "date" people around the globe. The major dating apps are reporting surges in messaging. On Tinder, daily conversations have risen by 20%; OkCupid has seen a 30% increase in messages sent on the app globally since March 11. "We readjusted and reprioritized our road map," said Match's CEO Hesam Hosseini. Video chat wasn't a priority before the pandemic, when only 6% of users expressed interest in the feature. Due to the lack of other options, that interest has spiked to 69%. "I think we'll look back on this period and find that folks were forming pretty strong connections."