CAMPAIGN LIVE - Apr 24 - "We are seeing more activity on OkCupid now than we were in February," said Melissa Hobley, the CMO of OkCupid. A huge survey of 70K OkCupid users found that 94% of people on the app are hanging out virtually right now. More than half of these respondents said messaging is their favorite way to court in this pandemic world, followed by video and then a phone call. "What I'm hearing from women is that romance is back," said Hobley. "They can't hook up so the guys are putting in some effort. "What's been interesting is the empathetic and compassionate messages.
by Oliver McAteer
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