EE - Apr 1 - Fool's Day isn't a thing this year but Shaadi.com thought it was time to change the topic and spread some joy and cheer. The company has decided to launch PetShaadi.com a dating site for pet owners. The site received over 1000 registrations from pet owners in just 3 days, and the social media posts garnered a lot of traction. On 1st April, emails were sent out to all users who registered wishing them Happy April Fool's Day.
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