MASHABLE - May 20 - Hinge launches Hinge Labs, the first dating app research program backed by behavioral data and not solely on surveys. The app is now also testing in-app video calls and select markets (Dallas, Denver, Miami, Minneapolis, and Washington, D.C.), and will roll out the feature globally this summer. Logan Ury, Hinge's Director of Relationship Science and Dr. Emily Hittner, Hinge's Director of Research, are at the helm of Hinge Labs. Hinge Labs's first project is analyzing video dating. The team sent out a number of surveys to users during quarantine to track how people are using video dating. The data shows that perception of video chatting is different than the reality. While 58% of users cite fear of awkwardness as the top reason for not video dating, 81% of those who did felt no or "only slight" awkwardness.
by Anna Iovine
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