DMAGAZINE - May 22 - The coronavirus pandemic has forever changed the way singles connect, says CEO of Match and Match Affinity, Hesam Hosseini.
Q: How are you coping amid the COVID-19 crisis?
A: Our mission of sparking connections has never been more important. We want to do everything we can to help singles feel less isolated and more connected.
Q: Did your business continuity plan work, or were there surprises?
A: We had to reprioritized our roadmap and went to work building new ways for our members to connect.
Q: What are the short-term ramifications for your specific industry?
A: The tools singles are using to connect changed overnight. Now 70% of our members would use video chat; before pandemic, it was only 6%.
Q: Have you found silver linings in these difficult times?
A: I think our team has become closer than ever.
Q: How are you maintaining your company culture?
A: We hold all of our meetings over video and we use Slack constantly. We get together via virtual happy hours, puppy parties, story time with kids, mindfulness activities, and we even celebrated our 25th anniversary over Zoom this week.
Q: What will things look like for your company and industry in another six months?
A: We will likely keep some work-from-home flavor for a little while as we slowly dial back to normal, whatever that may look like.
by Ben Swanger
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