BALKAN INSIGHT - June 29 - Like the rest of the world, the Balkans has seen a rise in the use of dating apps during the pandemic, with data showing the length of daily conversations is increasing. While Tinder is the most popular dating app across Europe, in Romania and Bulgaria it is Badoo that is used the most. Created in 2006 by Russian entrepreneur Andrey Andreev, Badoo now has ~450M users globally, with daily messages sent between users exceeding 350M. "Our data shows that more conversations are happening now, with increases of up to 35%," said Tristan Pineiro, Badoo's global head of communications. In other Balkan countries, dating apps are used more sparingly. One such place is North Macedonia, where the use of dating apps like Tinder are still frowned upon. For some, Instagram functions as a dating app instead.
by Bojan Stojkovski
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