TECH CRUNCH - July 21 - Founded by former Apple engineers, a new app called Struck wants to be the astrology-based Tinder. But it took close to 10 attempts over several months for the startup to get its app approved by Apple. App reviewers flagged the app as "spam" either due to its use of astrology or simply because it was designed for online dating. Apple guideline states that developers should "avoid piling on to a category that is already saturated," and reminds developers that the App Store has "enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. already." Apple will reject anything that "doesn't offer a high-quality experience."