MOBILE MARKETER - July 27 - Bumble has increased app installs by five times and decreased cost-per-registration by 64% after running direct response ads on TikTok from March to May. Bumble worked with creators such as David Dobrik and Brittany Broski to create native content in "For You" feeds in TikTok.
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Bumble Boosts App Installs With Direct Response Ads on TikTok
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