EVERYTHING EXPERIENTIAL - July 15 - Research by Bumble affirms that single millennials and GenZ-ers in India are actively interested in dating virtually during these unprecedented times. Bumble launched an integrated digital campaign 'Love Will Find A Way' that celebrates the importance of love, hope and resilience as the lockdown begins to slowly ease in India. Bumble found that 83% of users are more interested in dating during these times, while 63% of users are anxious about the future. 70% of Bumble users in India claim that their personal online dating behaviour has changed compared to before the outbreak, with 80% of these users now accepting and trying virtual dating.
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