Matrimonial Sites Are Innovating During the Pandemic

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Matrimonial Sites Are Innovating During the Pandemic

QUARTZ INDIA - July 13 - The pandemic is forcing many industries to innovate and come up with ideas that help them stay relevant in the "new normal." On June 22, Shaadi.com, one of India's most popular matrimonial sites, launched a video calling feature. On the first day of the launch, the service was used by ~75K users, and on the next day, ~100K people tried the feature. In less than a month, ~500~ users have made video calls on Shaadi.com. Bharat Matrimony and Jeevansathi.com have also witnessed significant traffic to their video calling service.