WALL STREET JOURNAL - Aug 10 - Match Group is now in the beginning stages of developing features such as games and icebreakers to make one-on-one video calls more engaging - part of a broader strategy to find new ways to generate revenue from its millions of users, according to CFO Gary Swidler. Match declined to provide a date for when its new features would become available.
by Kristin Broughton
See full article at Wall Street Journal
Mark Brooks: Tis the season for video, finally. It took a while for people to warm up to video. Webdate was the first to offer video dating, in 2004 no less! But now it's the norm and I think any app that doesn't inspire people to find and do first dates on video will lose some market share to those who do. Meanwhile, The Meet Group continues to grow from strength to strength on the back of its video and video gamification capabilities. POF is powered by The Meet Group's video platform, btw. (Full Disclosure: Webdate and POF are prior long term clients, and The Meet Group are a current client of Courtland Brooks)