Bumble's Buzz Won't Sting Match

WALL STREET JOURNAL - Sep 3 - Bumble IPO would disrupt the virtual monopoly that Match Group has long enjoyed in the public dating scene. But whether Bumble can turn investors' heads likely has less to do with what it could print in a public offering filing and more to do with the pace at which it manages to grow over time. The company has held its metrics close to the vest, but is widely seen as a solid competitor to both Tinder and Hinge. Match saw an increase in usage among younger users and females during the lockdown. That would bode well for Bumble since younger female users are a key demographic. Messages sent on Bumble increased 20% in the U.S. the week ended May 1 versus the week ended March 13, while Match said the average number of daily messages sent across its platforms was 27% higher during the month of April versus the last week of February.