MARKETWATCH - Sep 22 - Since Match made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times, according to Match. Hinge was launched in 2012 as an app seeking to move beyond the "hookup culture". When Match initially got involved with Hinge, the app had a fairly limited set of revenue-generating features. Now Match is "finally focusing on monetization," according to Amarnath Thombre, CEO of the company's Americas business, who oversees its non-Tinder properties. The recent push has Hinge on track to triple its revenue this year.
by Emily Bary
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