AFAQS - Sep 14 - According to Shaadi's director of brand marketing, Adhish Zaveri, the company saw a 35-40% surge in its customer base. Zaveri credits this hike in users to the extra time at hand, given the work-from-home routine and loneliness. The site sees most number of active users during early morning hours and late evening - post 7 p.m. This, Zaveri says, hasn’t changed pre, or post, pandemic. So far, the platform has organised five virtual weddings, two of which were done on Facebook Live and were attended by 250K people virtually. Later, in June, Shaadi.com introduced 'Shaadi Meet' - a video calling feature for premium members. 500K calls were made in the first week.
by Ananya Pathak
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