FAST COMPANY - Sep 26 - The popular dating app is relaunching its choose-your-own-adventure dating experience, 'Swipe Night.' Back in April Tinder saw 52% more messages sent globally. With virtual concerts in Fortnite and dating in Animal Crossing, the challenge Tinder is trying to meet is how to factor into Gen Z's digital lives beyond the immediate scope of a dating service. Tinder rolled out its video chat feature Face to Face, and removed the paywall for Tinder Passport. During its initial run, Swipe Night led to 26% more matches compared to a regular weekend and a 12% increase in messages sent. Production on season two of Swipe Night was delayed. Its being adapted into 20 languages. Z Labs evolved from Tinder U, a feature that launched in 2018 geared only toward college students. Through college reps, the Z Team was able to start compiling a network of users who would invite their friends. Informal at first, but now formalized into Z Labs. Having that close relationship with Gen Z will help edge Tinder alongside other virtual hangouts.
by KC Ifeanyi
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