TECH REPUBLIC - Oct 2 - Account takeover (ATO) fraud attempts to steal from consumers and e-commerce merchants was up 282% between Q2 2019 to Q2 2020, according to the new data from digital trust and safety provider Sift finds. ATO attacks create significant and lasting brand damage. In surveying 1,000 US adult consumers, Sift said it found that more than one-quarter (28%) of respondents would completely stop using a site or service if their accounts on that site were hacked. Of consumers who confirmed being victims of ATO attacks, ~61% said their e-commerce accounts were hacked. Other online destinations on which consumers reported experiencing ATO include: Social media sites: 36%, financial services sites: 35%, online dating sites: 22% and travel sites: 19%.