LTR - Oct 8 - In the first LTR conference, Professor Sheena Iyengar (Columbia University), author of the Art of Choosing, cites several key studies as she exposes the influence of choice in online dating. As the number of choices goes up, a person's ability to make a choice often suffers. Confidence in one's choice may also decline if a person is aware of limitations to their options. The consequences of cognitive overload are experienced in online dating when users are inundated with too many choices. This can lead to a bad user experience and reduced engagement.
To read the full transcript, click here: LTR – Professor Sheena Iyengar Transcript