MASHABLE - Nov 11 - Between September and October, according to Apptopia, major dating apps grew considerably. Match grew 21%, OkCupid +21%, and Bumble +16%. Tinder and Hinge grew more modestly. "As people become more isolated, the desire and need to establish some sort of intimacy may also be increasing as a coping mechanism," said Dr. Ash Nadkarni, MD, Associate Psychiatrist and Instructor at Harvard Medical School. New positive dating habits are emerging. Match's CEO, Hosseini foresees singles taking their dating app usage more seriously and Match was already seeing a slower shift from hookup culture to more intentional dating. Match's Singles in America survey, released last month, (5k+ people), found 58% of single app daters shifted toward more intentional dating due to the pandemic. 63% said they're spending more time getting to know potential partners. 70% said they're being more honest in their interactions. 45% of Hinge users reported developing new healthy dating habits during the pandemic, such as being up front about what they want. Hinge dates went up 17% this summer, ghosting went down 27%.
by Anna Iovinne
See full article at Mashable
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