VOGUE - Dec 28 - About a year ago, now 29-year-old product designer Austin Kevitch was going through a breakup. He tried getting on dating apps, but found them "superficial and cringe-y." And so, as a joke, he created his own platform, a website called The Lox Club, which he advertised as a "membership-based dating app for Jews with ridiculously high standards." Kevitch estimates that there are ~10K current members, with many more on the waitlist. He says there are no strict criteria for admittance, and Judaism is not a prerequisite. Annual memberships are available for $96, six months for $60, and quarterly for $36. Swipes are limited to between six and twelve every eight hours. The Lox Club's most unique feature is its matchmaker function. Users can ask a matchmaker to curate particular types of profiles for them.