PAPER MAGAZINE - Dec 4 - Launched in the summer of 2017, BLK was created by the Match Group with young Black singles specifically in mind. Since then, BLK's been downloaded ~4M times and has become the fastest growing app in the Match Group family, which the app's Head of Marketing and Brand Jonathan Kirkland said "speaks to the fact that BLK was something that the community needed and wanted." Amidst this summer's Black Lives Matter protests, BLK's main focus has shifted from "just dating" to building a community hub where Black singles can connect and feel supported. Kirkland added that one of their biggest goals now is ensuring that BLK continues to be an app where Black women in particular feel safe, respected and desired, before citing a 2014 OkCupid study which found that Black women were liked at far lower rates than women of other races.
by Sandra Song
See full article at Paper Magazine
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