Dating Apps See Increased Engagement but Struggle to Convert It to Dollars

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Dating Apps See Increased Engagement but Struggle to Convert It to Dollars

MORNING BREW - Dec 20 - The top 20 dating apps have gained 1.5M daily active users this year, according to Apptopia data from November. Video chatting on Bumble spiked 93% in the pandemic's early days, while the average conversation length on Tinder rose 10%-30%. OkCupid reported a 188% increase in coronavirus mentions on profiles between January and February. But business has been meh: Match Group initially struggled to convert higher engagement into dollars. Average revenue per user stayed flat early this year, partly because users were less inclined to splurge on premium features if they knew the prospects of an in-person date were slim.