EXCHANGE4MEDIA - Dec 14 - Shaadi.com has launched its latest campaign called 'Pressure Hatao, Shaadi.com pe aao' that addresses the pressures women face in their matchmaking journey and empowers them to take control of the situation. Some of the 'Pressure Hatao' moments highlighted in the campaign are:
- The pressure of saying no to a proposal that has come via extended family
- Awkward questions asked by extended family members
- The pressure to impress the boy's family
- The pressure to get married early
To further amplify the message Shaadi.com is partnering with influencers to share their experiences on the pressures they have faced on their social handles to get the message out far and wide.
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