ESQUIRE - Dec 11 - VIDA Select is a modern matchmaking experience. It does match its clients with one another like a traditional service, but it also gets them set up on two to four dating apps. VIDA handling all the swiping and messaging, too. 15 people or more could be involved in the setup of an account. Its packages start at $895 per month. CEO Scott Valdez says his cheaper service is just as or more effective than expensive matchmakers, mostly because "the idea of relying on your own database of paying customers is something that made sense when there weren't huge online dating platforms available." Selective Search would disagree. "It's almost like self-serve at a grocery store versus someone that's actually making you gourmet food, organic, farm-to-plate, in your home," founder and CEO Barbie Adler says of how her team differs. Its custom programs can range from $25,000 to $1M. Amber Kelleher-Andrews, CEO of Kelleher International, thinks she knows why online dating doesn't work for everyone: There's no vetting. The company only makes matches for highly successful entrepreneurs, royalty, celebrities, and otherwise notable people, and only two percent of applicants are accepted. A Kelleher International membership costs $25K - $300K a year. In a pandemic-ridden world, the matchmaking industry is experiencing an unprecedented boom.
by Lauren Kranc
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