PR NEWSWIRE - Dec 31 - Iris is launching a new Trust Rating feature which is an algorithm designed to reward honest profiles and respectful communication, holding members accountable to one another. Members with thoughtful and complete profiles are rated higher, while those who display inappropriate behavior or make excessive use of filters in their pictures will have lower ratings. Iris was created by a team of people who were tired of swiping endlessly, being catfished, and tired of fake profiles. Iris uses AI by analyzing thousands of facial features to learn what kind of person a user finds visually attractive. It uses AttractionDNA to connect people who are likely to be a match.