E27 - Jan 25 - When the first newspaper was published in 1690, it gave rise to the earliest ads. Among these were personal ads by bachelors searching for eligible wives. Fast forward to the cuffing season of 1965, when two Harvard students used an IBM 1401 to create the first computer-based matchmaking service, Operation Match. From there, the world's first online dating website, Match was launched in 1995. Dating websites have evolved into dating apps driven by algorithms and AI. When users first start using a dating app, their recommendations are almost entirely dependent on collaborative filtering, or what other users think. So, everything they click and interact with on a dating app is detected, tracked, and stored as part of a constant feedback loop. A newer (and more exciting) development in dating apps is their ability to recommend profile matches based on AI and machine learning. AI is the science of simulating intelligent behaviour in computers, enabling the latter to exhibit human-like behavioural traits like reasoning, common sense, and decision-making. For people using AI-powered dating apps, this means a higher chance at receiving quality matches, as opposed to endless swiping and filtering through unfavourable matches or fake profiles.