MARKETING-INTERACTIVE - Jan 18 - Matchmaking company Lunch Actually has partnered with eCommerce platform Lazada to launch a four-part matchmaking series leading up to Valentine's Day. The campaign, titled "Match me if you can", will combine shopping and entertainment, and allows the audience to purchase various Lunch Actually services while being directly involved in interactive content delivered by dating experts through a live streaming on the Lazada platform, LazLive. Lunch Actually and Lazada will feature the journey of two singles who are trying to find a match, and viewers can either follow their dating journey, or submit their own profiles to be match with the featured bachelor and bachelorette. Lunch Actually has been operating for 17 years in five countries in Asia, including Singapore.
by Grace Ong
See full article at Marketing-Interactive
See the top news on Lunch Actually
| |
