MARKETING DIVE - Dec 16 - O'Doul's and Match are partnering to offer Virtual Date Kits. O'Doul's is a non-alcoholic beer. The virtual date kits include limited-edition O'Doul's cans in Match's signature blue color, custom socks, a candle, dating conversation cards, a smartphone stand and a selfie light. In addition, Match is updating its app to include drinking preferences. As people sign up for a chance to receive a Virtual Date Kit, O'Doul's and Match can collect valuable consumer data.
by Chris Kelly
See full article at Marketing Dive
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