MADAME NOIRE - Jan 6 - Jonathan Kirkland is the Head of Marketing & Brand at BLK, one of the largest dating apps for Black people.
Q: How has 2020 changed the dating scene?
Jonathan Kirkland: What we learned is that although people have been socially distancing, they do not want to be socially isolated. During the first two weeks of lockdown (March 2020) - we saw an 18% increase in the daily user activity with users swiping 39% more and exchanging messages 61% more than they were pre-pandemic. And we continue to see these positive trends month over month.
Q: How is dating during a pandemic different than any other time?
A: People are taking more time to get to know one another on a deeper level and making more authentic connections.
Q: What advice do you have for people when it comes to navigating dating apps?
A: Be open-minded. Be real. (1) clear SOLO pics of you, (2) take time to complete your bio, (3) state your intentions upfront.
Q: What are some of the challenges Black people face with dating apps and how does BLK solve some of them?
A: Racism and discrimination. At BLK, we have created a space where Blackness is celebrated and appreciated. We engage our community in conversations around topical cultural and social issues.
Q: Dating apps have a reputation for hookups and short-term relationships. What is the key to finding long-term happiness online?
A: First, we must not shame hookups and short-term relationships as a culture. The key to finding what you are looking for on a dating app is being transparent in your intentions upfront.
