ELLE - Jan 6 - In 2020, online dating habits have undergone some massive changes. Priti Joshi, the VP of Strategy at Bumble India, talks about the new dating trends she's observed.
Q: What are some of the changes in dating trends you've seen this year?
A: At Bumble, we saw increased usage and extended video chat times, and an increased need for social connections. More than ever, people are feeling a strong desire to build trust online before meeting in real life. Our study revealed that 1 in 2 people on Bumble in India are likely to be New Dawn Daters - people who are newly single after a break-up during the pandemic.
Q: What are the things one must keep in mind when interacting online?
A: The more information that someone shares on their profile, the more likely they are to find a match. A completed bio will see a 41% increase in the number of monthly average matches than those who don't have a complete bio.
Q: Tell us about your professional journey. What are some of the challenges you have faced?
A: There are many times that I feel like an imposter. It is something that I push myself to overcome daily. One of the things I feel fortunate in is having a support system in my colleagues who help me navigate when I feel like an imposter.
Q: What have been some of your personal learnings that you will carry forward in 2021?
A: These unprecedented times have shown us all the power of human connection - we've all learned that one can successfully find love online even during these challenging times.