TECH CRUNCH - Feb 23 - The app spending will reach $270B by 2025, including paid downloads, in-app purchases and subscriptions, according to Sensor Tower. In-app spending will return to pre-pandemic levels of stable growth over the next few years, downloads will continue to grow and app store spending in non-game apps will overtake mobile game spending by 2024. By 2024, Sensor Tower expects non-game spending to reach $86B compared with $73B in game spending. And by 2025, that gap will widen, with non-games reaching $107B while mobile games reach $78B. Last year, global consumer spending in the top 100 subscription apps was up by 34% YOY.
by Sarah Perez
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