Campaign: Match Group's BLK Sets Out to Reclaim "Once You Go BLK"

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Campaign: Match Group's BLK Sets Out to Reclaim "Once You Go BLK"

PR NEWSWIRE - Feb 4 - BLK, the largest dating app made for Black singles, launched a new advertising campaign, Once You Go BLK, to reclaim and reappropriate the antiquated phrase "Once you go Black, you don't go back." This campaign includes original content and video testimonials with BLK users, tailored to acknowledge how real people date, across the Black cultural spectrum.