LTR CONFERENCE - Feb 2 - High churn, customer acquisition costs, and short user lifecycle are several challenges faced by dating services. According to Christof Wittig, CEO of Hornet, building communities in online dating is an excellent way to improve user experience. He believes that community is the future of dating. Creating places where users can interact around common interests can facilitate long-term user engagement and increasing retention. Christof Wittig explains the benefits of building communities in the latest video in the LTR Conference series.