NBCNEWS - Feb 10 - eHarmony began offering same-sex matches in 2019. This winter, it launched its first queer-inclusive commercial, featuring a lesbian couple. The ad, "I Scream," is part of eHarmony's current "Real Love" campaign. Launched in 2000 by Neil Clark Warren and his son-in-law, Greg Forgatch, eHarmony initially only offered heterosexual matches. Publicly, Warren claimed that was because he had no expertise when it came to gay dating. After settling a discrimination lawsuit in New Jersey in 2008, eHarmony agreed to launch Compatible Partners, a separate dating site that enabled users to make same-sex matches. CompatiblePartners.com started redirecting to the main eHarmony site in November 2019, and the LGBTQ usership has grown 109% YOY. The right-wing Christian group One Million Moms, which is part of the conservative American Family Association, launched a petition on Jan 29 criticizing the "I Scream" commercial as an "attempt to normalize and glorify the LGBTQ lifestyle," which it calls "unnatural and immoral." The petition received ~15,300 signatures.