WALL STREET JOURNAL - Feb 4 - Match showed impressive resilience early on in the pandemic. Q4 results slightly topped Wall Street's estimates. Match's shares took a dive in mid-January following Bumble's IPO filing, but had since recovered. Then its shares tumbled again 5% after hours following Tuesday's Q4 report. Investors shouldn't be overly discouraged. Its Q4 numbers show it met its initial revenue guidance for 2020, given way back in Nov of 2019, before the first case of Covid-19 had even been identified. For the past few years, the Match story has revolved around Tinder's rapid growth but Match's relationship-focused apps should increasingly come into focus in 2021. Match said downloads of Hinge grew 82% in 2020 through the end of Sep and that the direct revenue soared ~200% in the Q3, suggesting users are eager to pay for it. Beyond Hinge, Pairs, acquired by Match in 2015, is now Japan's biggest dating app.
by Laura Forman
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