SENSOR TOWER - Feb 18 - Sensor Tower's recent report - 2021 State of Dating Apps report - offers analysis on the latest trends for the category:
- Dating app revenue and download trends in the U.S. and top apps
App Store install growth outpaced that of Google Play, perhaps suggesting that dating apps are going after the comparatively higher spending consumers on Apple's platform. The Meet Group has found steady success with apps including MeetMe, Tagged, and Skout.
- A look at how COVID-19 altered the dating landscape
Despite COVID-19, dating app adoption remained steady throughout 2020. Downloads grew 3% Y/Y in Q4.
- Trends among traditional dating apps entering 2021
- Advertising trends among top dating apps, including a look at Bumble's creatives
You can download the summary report here or request the full report from SensorTower.
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