CAMPAIGN.CO.UK - Feb 9 - Tinder has partnered Deliveroo for a Valentine's dating service that prints the profiles of local singles on food deliveries. The initiative comes after Tinder reported an 84% increase year on year in user bios featuring the word "takeaway". When ordering from one of five Wingstop restaurants on Deliveroo, customers will be able to opt-in to the "DeliverDate" service, meaning their delivery will arrive with QR codes for Tinder profiles of six people printed on the box. 1K profile boxes will be available on orders from Wingstop restaurants in the London areas of Battersea, Kentish Town, Gloucester Road and Croydon, as well as in Birmingham, on 13 and 14 February. Thirty singles are being featured across the whole campaign.
by Fayola Douglas
See full article at CampaignLive.co.uk
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