TECH CRUNCH - Feb 12 - Apps saw record downloads and consumer spending in 2020, globally reaching ~$111B to $112B. But a growing part of that spend was subscription payments, a new report from Sensor Tower indicates. Last year, global subscription app revenue from the top 100 subscription apps (excluding games), climbed 34% YOY to $13B, up from $9.7B in 2019. There are some signs that subscription revenue growth may be hitting a peak. Some of the slowdown and otherwise flat growth can be attributed to larger apps, like Netflix and Tinder, which have found ways to workaround the app stores' in-app purchases requirements.
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Top 100 Subscription Apps Grew 34% to $13B in 2020
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