SIFTED.EU - Mar 29 - Startups are finding digital solutions to fix love and relationships. The challenge now is getting investors to fall head over heels for them. This boom in 'relationship tech' is long overdue, according to Jas Bagniewski, the cofounder of Lover: a couples' sex therapy app. Lover charges $9.99/week. The app has attracted 5K paying users since launching last year in the US. Paired is a London-based app which gives couples daily communication prompts and coaching. The app boasts ~10k daily active users, and raised a $1M pre-seed round. The 10-person company is already targeting the US and Australian markets, and says its goal is to have 100K paying subscribers in the next 12-18 months. "It's definitely scalable," says Paired CEO and cofounder Kevin Shanahan, adding that retention rates are above-average for 'wellness' apps. As for how effective these apps are, the data generally looks promising. Marriage coaching app Lasting claims that 94% of its couples report new strengths. Lover reports that most users report a 50% drop in their distress score after using the product for just two weeks. Meanwhile, an independent study found 85% of Paired couples reported improved communication when using the app daily.
by Isabel Woodford
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